Globally known Swedish fashion brand H&M faced this issue with one of its children’s wear advertisements in 2018. A Black child wearing a hoodie with the slogan “coolest monkey in the jungle” was featured in the ad. This immediately led to controversy, as “monkey” is commonly used as slur against Black people, and caused many customers to boycott the brand. Many people, including celebrities, posted on social media about their resentments towards H&M and refusal to work with and buy its products.
RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we…